KILL
Maintaining the classic and timeless style of the Kill brand, we have refreshed the image of its Martinez location on the well-known Alvear Avenue. The main idea was to design an open and modern space where each element is crafted with functionality in mind. Using a neutral color palette, the warmth of wood contrasts and delineates different areas, complemented by soft and controlled lighting. The scale of the store varies in height as the customer moves through it; it opens up more towards the exterior and becomes more confined towards the interior. This is intended to guide the customer in their shopping experience, allowing them to freely explore the store around various display pieces, eventually reaching a more private and contained space in the fitting rooms and checkout area.
An "imaginary cloud," represented by a lightweight structure supporting the salon's lighting, conceals its double height and helps control its visual spaciousness.
An "imaginary cloud," represented by a lightweight structure supporting the salon's lighting, conceals its double height and helps control its visual spaciousness.
Floor plan
Elevation A
Elevation B
Kill - Alvear 70, Martinez. Buenos Aires.